What is SEO?

Search engine optimization is a crucial component of an online marketing strategy and is vital in obtaining visitors for your website from search engines. SEO helps link keywords that a visitor enters into a search engine to relevant content on the internet.

Google, Yahoo!, and Bing are recognized as the three most popular search engines in the world. They collect all online content, believed to be as many as one billion websites from around the world, and rank them using their algorithms according to how useful and relevant they are. These algorithms are closely guarded secrets and are updated daily.

At Search Advancement, we have observed the recent trend for search engines to place more value on quality content and information, with the mind that this will be of more value to the visitor.

Therefore our goal is to ensure visitors to our client’s websites are left satisfied and content with the experience and information they receive.

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