Key Characteristics of Visitors from Search Engines.
When searching online, making use of the several main search engines is the means by which you conduct a successful search. The search engine performs a prominent role as the first point of contact and entrance to the Internet – therefore featuring in the search results with a high ranking is a vital factor when enticing visitors to your site.
Three general initiatives of the visitor from a search engine often include:
- Searching for content and information.
- Landing on a page whose content is perhaps too broad or too specific for their requirements.
- The page isn’t suitable to their search requirements.
When searching for your business or product, most visitors will not be directed to your site and with a low Search Engine ranking, they won’t locate it within the results. Therefore, the site manager/owner has to ensure the visitor reaches your site within the first pages of search results.
The purpose of a search from the visitor’s perspective:
Let’s classify it into three types of queries.
1. Informational queries
– The search for finding out information. A target of query is broad and the relevance of result may depend on the searcher or search query.
Eg. “How to fix flat tire for a bike” or “Squid + Pasta + Recipe”
2. Navigational queries
– The query to search for specific sites or content
Eg. “Youtube”, “Amazon”, “Google”
3. Transactional queries
– The search for specific products from the searcher who intends to purchase.
Eg. “eBay + microwave + clearance”, “Apple store + iPhone6”
These are all general, major queries and SEO is effective in taking the visitor and their needs to the site not only most appropriate to their search queries, but the site that features highly in SEO rankings.