Content marketing is one of a long term online marketing strategy that affects the potential customer on their buying motivation. To achieve this, creating an attractive and useful content that could be a contact point between the seller and visitors is important factor to generate interactive communication.
This is a scenario of what content marketing does.
A man was looking for the way to do effective muscle training and he searched the internet with “muscle training”. There were a plenty of contents in the result page, he then finally found a content which was helpful to care of his muscle training.
He thought “I absolutely should bookmark this page because of useful.”
After he bookmarked it, he searched again with another keyword.
He found another content which was created by the site he just made a bookmark.
He recognized as “This content is also useful for me so I should bookmark it too”.
In the meantime, he became a big fan of this site.
Once he became a fan, he often checked this site’s update, downloaded the app they provide and subscribed on their mail magazine.
Finally, he bought a product that the site actually recommended.
The reason why he eventually bought the product from the site is that it is because that the contents were valuable and useful for a person who looked for something to treat his suffer.
The strategy of producing this behavior is called content marketing.
However, one question comes to your mind. Why did he believe these contents were useful? Why did he choose the website? The reason is simple. The advice and explanation they gave to him was precise, accurate and reasonable. In other words, if your content could REMIND him of things he needs, he would be interested in what your content says and it would make him active to be fan of your site.