About content marketing

Content marketing is one of a long term online marketing strategy that affects the potential customer on their buying motivation. To achieve this, creating an attractive and useful content that could be a contact point between the seller and visitors is important factor to generate interactive communication.

Business scenario:
This is a scenario of what content marketing does.
A man was looking for the way to do effective muscle training and he searched the internet with “muscle training”. There were a plenty of contents in the result page, he then finally found a content which was helpful to care of his muscle training.
He thought “I absolutely should bookmark this page because of useful.”
After he bookmarked it, he searched again with another keyword.
He found another content which was created by the site he just made a bookmark.
He recognized as “This content is also useful for me so I should bookmark it too”.
In the meantime, he became a big fan of this site.
Once he became a fan, he often checked this site’s update, downloaded the app they provide and subscribed on their mail magazine.
Finally, he bought a product that the site actually recommended.

Reminding
The reason why he eventually bought the product from the site is that it is because that the contents were valuable and useful for a person who looked for something to treat his suffer.
The strategy of producing this behavior is called content marketing.
However, one question comes to your mind. Why did he believe these contents were useful? Why did he choose the website? The reason is simple. The advice and explanation they gave to him was precise, accurate and reasonable. In other words, if your content could REMIND him of things he needs, he would be interested in what your content says and it would make him active to be fan of your site.

Key Characteristics of Visitors from Search Engines.

When searching online, making use of the several main search engines is the means by which you conduct a successful search. The search engine performs a prominent role as the first point of contact and entrance to the Internet – therefore featuring in the search results with a high ranking is a vital factor when enticing visitors to your site.

Three general initiatives of the visitor from a search engine often include:

  1. Searching for content and information.
  2. Landing on a page whose content is perhaps too broad or too specific for their requirements.
  3. The page isn’t suitable to their search requirements.

When searching for your business or product, most visitors will not be directed to your site and with a low Search Engine ranking, they won’t locate it within the results. Therefore, the site manager/owner has to ensure the visitor reaches your site within the first pages of search results.

The purpose of a search from the visitor’s perspective:

Let’s classify it into three types of queries.
1. Informational queries
– The search for finding out information. A target of query is broad and the relevance of result may depend on the searcher or search query.
Eg. “How to fix flat tire for a bike” or “Squid + Pasta + Recipe”
2. Navigational queries
– The query to search for specific sites or content
Eg. “Youtube”, “Amazon”, “Google”
3. Transactional queries
– The search for specific products from the searcher who intends to purchase.
Eg. “eBay + microwave + clearance”, “Apple store + iPhone6”

These are all general, major queries and SEO is effective in taking the visitor and their needs to the site not only most appropriate to their search queries, but the site that features highly in SEO rankings.

“Search” is to question. “SEO” is an answer provider.

The act of searching is the procedure of seeking the answer for a question in a search engine. So SEO can be defined as providing an answer to the searcher’s question. If you focus on a person who needs an answer, it’s not difficult to succeed in SEO.

The basic approach of SEO
The most important thing for SEO is to solidify the basics of what a search engine recommends. What SEO is can be simplified and expressed as follows.

Search is
To pose a question to the search engine
SEO is
To provide an answer to the question

Sometimes you will require a variety of knowledge and skills. Such as in the case of implementing more dense measures. But this should be done after the basic measures have been done properly. If you’re trying to address SEO for your site, what you may want to do is appropriately answer the questions related to business areas of the company as a professional.

You do not have to know about markup, link structure, meta tags and so on. It has nothing to do with the question and answer. These are the unimportant details. Everyone can implement proper SEO if you follow these two things.

Imagine a question and need
Provide an answer and service

These 2 points above are the core of good SEO. If your website accumulates high quality answers and a high quantity of them, your website can obtain a large number of visitors. There are three things you should consider to improve the quality and quantity of responses.
Which keywords will the searchers use to query?
What is the contextual background of the searcher to let them search?
What is the best answer for the searchers to let them understand what they want to know precisely?

If you can not answer the question or think about how you could provide the answer for a potential customer’s questions, then you will struggle to optimize your website.

Have a fun and enjoy communicating with your customers!

What is SEO?

Search engine optimization is a crucial component of an online marketing strategy and is vital in obtaining visitors for your website from search engines. SEO helps link keywords that a visitor enters into a search engine to relevant content on the internet.

Google, Yahoo!, and Bing are recognized as the three most popular search engines in the world. They collect all online content, believed to be as many as one billion websites from around the world, and rank them using their algorithms according to how useful and relevant they are. These algorithms are closely guarded secrets and are updated daily.

At Search Advancement, we have observed the recent trend for search engines to place more value on quality content and information, with the mind that this will be of more value to the visitor.

Therefore our goal is to ensure visitors to our client’s websites are left satisfied and content with the experience and information they receive.

Introduction

Hi there, I’m Dio who has been working as a web developer and SEO advisor. I have spent all my time to learn not only SEO and web development, but also study English in order to communicate with everyone in across the world. I would be glad if you could give me advice, point something out and correct grammar mistakes.

So I will try to post what I thought and found regarding SEO tips & trend and web development trend such as CSS, HTML, programing languages and so on.

I will do the best to update every week.

Anyway, today’s first post is just introduction of this blog. As I mentioned above, the purpose of this blog is to output what I soaked up and what I simplified for SEO and web development.

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